Virtual Event Gala Fundraiser Emcee Scott Topper
Virtual Benefit Professional Host Emcee
NonProfit Events Redefined for COVID-19
Connecting with donors and offering them a compelling experience for their contribution is essential to all nonprofit organizations. That’s why EVENTS have dominated fundraising for 85% of nonprofits. But fundraising events are more than just the donations. They’re about building relationships for your nonprofit and its cause. More important than the amount of money you raise in a single day are the long-term donations, awareness, and loyalty you develop for your nonprofit.
What is a Virtual Fundraiser?
A virtual fundraiser is an online fundraising event. Instead of gathering together physically, supporters gather online, using technology like live-streaming, video, and peer-to-peer fundraising software.
Virtual fundraisers can replace in-person galas, concerts, walk-a-thons, races, and more. Nonprofits have been experimenting with virtual fundraisers for a while, but interest in virtual events is surging in response to the pandemic and its resulting stay-at-home orders. Expect to see new variations and takes on the virtual fundraiser in the coming days, as nonprofits get creative.
Virtual events provide an opportunity to increase awareness, garner new audiences and raise much needed funds. Your success to keep the audience engaged and tuned-in is dependent on several factors.
What hosts do you need for your virtual event?
With your in-person gala, you probably obtained an Emcee for the evening. Maybe it is a radio or television personality to bring some star power to your event. And, if you are serious about raising the fund factor of your gala, you will have also recruited a professional Fundraising Auctioneer to inspire maximum giving from your attendees.
With a virtual gala, a professional Emcee and Fundraising Auctioneer are even more critical for the success of your event.
Virtual Online Emcee
The virtual Emcee sets the tone at an event. When the program begins, the Emcee is the first point of contact. When the program wraps up, the Emcee provides the final impression. As with an in-person event, a skilled, professional Emcee can make guests feel warm, welcomed and relaxed in an online environment.
Essentially, the Emcee is a tour guide for your online event and by extension your cause. Their job can include narrating, interviewing, moderating, explaining, informing, transitioning and piloting. In addition, they must be inspiring, entertaining, engaging and motivate the audience to action. Those are a lot of responsibilities to juggle!
Virtual Fundraising Auctioneer
The Fundraising Auctioneer is responsible for the call to action to ask the viewers to financially support your cause. This could be through a live auction or a direct ask to fund a need.
Think of the hosts as brand ambassadors for your cause – who will you entrust to inspire the greatest social impact for your organization? More importantly, who are you letting control whether you will meet your goal or not?
Who should invest in this program?
Small shop nonprofits
Schools (public or private)
Galas generally earning $300k or less.
Though it’s always hard to label a gala as “large” or “small,” I’m generally advising my $300k+ galas to go in a different technical direction. This program is suitable for smaller galas.
As of late July 2020, we *have* hosted a gala that raised nearly $500k. But generally speaking, I’d expect the target group to be raising less than that.
Galas with guest counts of 350 or fewer guests during in-person events.
This converts to about ~175 log-ins for your virtual event.
Though our system can now accommodate up to 500 logins, this style of virtual gala is best suited for groups of 300 or fewer. Larger groups tend to opt for “studio style” virtual galas, which are less personal (because guests can’t see each other), but studio-events are simply easier to manage with larger guest count galas.
Nonprofits that have never hosted a gala.
If a gala always seemed like too much work, a virtual gala is an excellent way to dip your toe in the water. A virtual gala is a fraction of the cost of an in-person event and has fewer moving parts. No need to hire a caterer, find a venue, pay a florist, invest in signage and printed invitations, buy gifts, book a band, reserve a photo booth, pay postage, etc.